About Us

Incendio Beauty began with a dream to connect with and empower people throughout the world using make-up.

Incendio means fire in Latin.

Inspired by the story of the phoenix, Incendio Beauty stands for the power to weather the fires raging within your life and believes that everyday is a new opportunity to rise from the ashes.

We want to create a brand where everyone feels welcome and included, whether you're a beauty newbie, a beauty junkie, or anywhere in between.

We believe that you are beautiful and perfect just the way you are. Make-up isn't for covering yourself up, it can be used as an extension of who you are; a tool for self expression. This may mean a soft breezy no-make-up make-up look or a full-glam glittery smokey eye. In our case, there's always glitter.

Our purpose is to create high performing products that will support your creativity and passion. Be sure to check out our Twitch channel here for all the tips and tricks, from a professional make-up artist that will help you achieve a flawless look that will highlight all your best features. 

Behind the Makeup/About the Founders

Donna DeLia is a professional makeup artist who's worked in the industry for 10+ years with experience in retail as well as freelance makeup application. During her time working with MAC and MAKE UP FOR EVER, she discovered a passion for connecting with people; educating and encouraging them to find the creative freedom to express themselves through make-up.

Greg Nelson is a professional videographer and photographer; the man behind the scenes of all the photos and videos you see on the site and our social media pages.

Given their professional backgrounds, it only seemed natural for Donna and Greg to join forces and create the spark from which Incendio Beauty was born.

We promise a whole lot of positive energy, magical possibilities, and the best products in the cosmetics industry. Come join us on our adventure!


"The future belongs to those who believe in the beauty of their dreams." - Eleanor Roosevelt