Incendio Beauty's Guide to Make-Up and Magic

Cut Crease for the Summer

Sofya Golub

Cut Crease for the Summer

Cut creases are taking over Instagram and are becoming steep competition for the ever-popular smokey eye. A cut crease is also a go-to for anyone looking to create a fantasy, avant garde, and editorial make-up look because it not only makes the eye are stand out, it creates the illusion of a larger, more open eye; hence you'll find this look often in theater. (Hey, Cirque!) In a typical cut crease, a lighter shade is placed on the lid, while a color that's 2-3 shades deeper is used in the crease to create depth. Typically, the shades used in the...


Monochromatic Make-Up

Sofya Golub

Monochromatic Make-Up

Monochromatic is a variation of the same color by adding tint (white), tone (gray), or shade (black). Using one color in different hues all over the face; mostly eyes, cheeks, and lips is a great way to make a statement. While it certainly draws attention and looks like you put in lots of work, it's actually super beginner friendly. Monochromatic looks can have a soothing or calming effect, which allows you to play with the mood of your make-up. Because you're using only color, there's no worrying about what will look good with it or what colors you can pair...


Glowing Make-Up for Darker Skin

Sofya Golub

Glowing Make-Up for Darker Skin

A message from Donna: As a make-up teacher having working for many years in the industry, I've come across a lot of people challenged by the idea of approaching make-up applications on darker complexions. This will be one of the several blogs we feature on best practices for make-up applications on yourself or clients of varying complexions. If you have specific questions about what products are best for your skin, please email us at info@incendiobeauty.com. Even if we don't make the product, we can provide excellent recommendations. ____________________________________________________________________________ Right now, some of the most commonly found make-up trends are glowing...


Rocker Smokey Eyes

Sofya Golub

Rocker Smokey Eyes

One trend that will never go away is a smokey eye. Typically, when you think of smokey, you think DARK - blacks, grays, maybe browns ... but a smokey eye can be any color of the rainbow. The idea here is more to create a well-blended look that emits the idea of smoke. That said, black is the most sought after for a smokey look as it creates a sultry, sexy eye that leaves women feeling powerful, sassy, and a bad ass. Rock stars often take a black pencil and smudge it around the rim of their eyes; including the...


Tips For Doing Your Make-Up for Job Interviews & Auditions

Sofya Golub

Tips For Doing Your Make-Up for Job Interviews & Auditions

When going on a job interview or audition, you want to look and be your best; you want to make a good first impression. While for some of us that may mean wearing glitter, for most, it's all about enhancing your natural beauty. What enhancing your natural beauty entails is simply bringing your best features forward. When auditioning, you don't want to allow make-up to distract from the character you are trying to portray. For the most part, the same applies for a job interview - you want the focus to be on you, not your make-up. We hear all...

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